Build sustainable habits with your coach to lose weight and keep it off

Trusted by top industry leaders for exceptional results




A plan built around you
Your coach will analyse your current behaviours and design a holistic weight-loss plan covering nutrition, activity and lifestyle factors.

Set targets and stick to them
In your weekly review, you’ll agree your targets with your coach. Throughout the week, you’ll get the resources and actionable feedback you need to succeed.

Stay accountable and motivated
Your coach is available 7 days a week, offering reminders, encouragement, and support. With regular check-ins and weekly reviews, you’ll stay on track, motivated, and accountable to your goals.

87%
of Fitmate clients lose weight and keep it off.
See why we're the most loved weight loss coaching service on Trustpilot
Ready to get unlimited support from your weight loss coach?
FAQs
Most weight loss programs give you a strict plan and leave you to figure it out. No wonder 82% of dieters regain the weight within 2 years.
At Fitmate, you don’t go it alone. You’ll work with a real coach who checks in daily, helps you troubleshoot challenges, and adjusts your plan as your life changes.
Behind the scenes, your coach is powered by smart AI tools that track your progress and help personalize support — so you get the best of human care, for less than $2.50 a day.
You’ll check in with your coach team up to 3x/day. They’ll help you:
✔ Set weekly goals based on your real life
✔ Get quick feedback on your meals and workouts
✔ Stay motivated when things get hard
✔ Troubleshoot plateaus or emotional eating
✔ Adjust your plan as your life evolves
It’s not about being perfect — it’s about staying supported.
You’ll be matched with a certified Fitmate coach who specializes in behavior change and weight management. You’ll also have access to our daily coach team — a small group of pros who are available 7 days a week.
With AI-powered memory tools, your entire coach team knows your progress, habits, and preferences — so you never have to repeat yourself.
Through the Fitmate app, you’ll have direct access to:
✔ Daily chat with your coach team
✔ Weekly check-ins or goal reviews
✔ Regular video calls
Coaches reply quickly — often within minutes — so you feel supported in real time.
Fitmate covers more than just food or workouts. You’ll get guidance across:
✔ Nutrition and meal ideas
✔ Exercise you’ll actually enjoy
✔ Sleep, stress, and emotional eating triggers
✔ Routines to help habits stick
Your coach will help you connect the dots — and stay consistent even when life gets hectic.
No. In fact, we encourage the opposite.
Your coach will help you:
✔ Eat meals that fill you up and satisfy you
✔ Choose fiber-rich carbs and lean proteins
✔ Work toward calorie balance without tracking every bite
✔ Enjoy favorite foods — without guilt
This is a long-term solution, not a quick fix.
Your coach will share custom content to match your goals — like:
✔ Meal plans with shopping lists and eating-out guides
✔ Home and gym workouts (with or without equipment)
✔ Visual feedback on your logged meals
✔ AI-personalized recipes based on your preferences
After your free 1-week trial:
💸 $75/month (unlimited chat and coaching)
💰 $60/month with a 4+ month plan
📅 Cancel anytime
🏥 Insurance: Some plans reimburse the full cost. Sign up here to check eligibility.
That’s less than $2.50/day — for real, daily support from a human coach.
90% of Fitmate users lose 6% or more of their body weight within 6–12 months.
But weight loss is only part of it. Most members also report:
✔ More energy
✔ Better mood and sleep
✔ Feeling more in control of their habits
✔ Finally staying consistent
Not at all. Your coach will build a plan around your preferences.
✔ No gym? You’ll get home-based routines.
✔ No time? We’ll use micro-habits and 10-min workouts.
✔ Don’t want to cook? Your coach will recommend smart takeout and delivery options.
Fitmate coaches are real, certified professionals who message you directly — not bots.
Our AI works behind the scenes to supercharge their support. It helps your coach:
✅ Track your goals and habits over time
✅ Remember your preferences, challenges, and past conversations
✅ Suggest personalized resources instantly
✅ Respond faster, with more context and precision
That means you get more attention, better support, and faster feedback — without paying hundreds a month.
It’s the best of both worlds: real human care, made more powerful and affordable through smart technology.
That’s exactly when Fitmate works best.
Your coach team is trained to help you reset without guilt. Whether you miss a week or need to start over, we’ll help you re-engage in a way that feels doable — not overwhelming.